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PlaybookJuly 2026 · 4 min
Where to put the QR card so it gets scanned
Placement is worth more than design. A card at the card reader outperforms a poster on the wall by a wide margin.
The scan happens in a narrow window: the customer is stationary, waiting, and holding a phone. Your job is to be in front of them during that window and nowhere else.
Good places
Beside the card reader, angled toward the customer, not the staff
On the mirror at a barber or salon station, at seated eye level
On the table tent, if people pay at the table
On the receipt or bag sticker for takeaway, where the wait happens later
Places that look sensible and do not work
The front door, where people are walking
A wall poster more than an arm's length away
The back of a business card that goes into a pocket
Physical details that matter
Print at least 4cm across so a phone locks on from 30cm away. Keep good contrast, avoid glossy laminate under a spotlight, and put one line of text above the code so people know what it is before they aim a camera at it.
Two cards in the right two places beat ten scattered around the room.
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